African American Influence in Bourbon: A Legacy of Innovation and Craftsmanship

Bourbon is hailed as America’s native spirit, deeply rooted in the history and culture of the United States. However, one of the most overlooked aspects of this industry is the significant role African Americans have played in shaping its legacy. From early enslaved distillers to today’s Black-owned distilleries and master distillers, African Americans have been integral to the development of bourbon and whiskey. As we celebrate Black history and achievements, it is crucial to recognize their contributions to this storied industry.

The Untold Story: Enslaved Distillers and Early Black Contributions

The origins of bourbon and whiskey production in America date back to the 18th and 19th centuries, a time when enslaved African Americans provided much of the labor that built the industry. Many enslaved men worked on farms and in distilleries owned by white landowners, where they played critical roles in producing, aging, and refining whiskey.

One of the most famous early figures is Nearest Green, an enslaved man who became the first known African American master distiller. Green was instrumental in teaching Jack Daniel the techniques of whiskey-making, particularly the Lincoln County Process—a charcoal filtering method that gives Tennessee whiskey its signature smoothness. Although his contributions were largely unrecognized for decades, his legacy has been revived in recent years with the establishment of the Uncle Nearest Distillery, dedicated to honoring his impact on American whiskey.

African American Master Distillers: Breaking Barriers

For most of American history, the role of master distiller was a position denied to African Americans, despite their expertise in the craft. However, in the modern era, Black master distillers are gaining recognition and reclaiming their place in the industry.

Dan, Freddie Johnson, & Cory outside the original O.F.C. Warehouse C at Buffalo Trace Distillery.

One of the most well-known figures today is Freddie Johnson, a third-generation employee at Buffalo Trace Distillery. His family’s connection to bourbon dates back to his grandfather, who worked closely with master distillers during the segregation era. Freddie himself is a respected figure in the bourbon world, serving as an ambassador for the brand and a storyteller preserving the history of Black contributions to whiskey.

Another key figure is Victoria Eady Butler, the great-great-granddaughter of Nearest Green. She is now a master blender for Uncle Nearest Premium Whiskey and has received multiple awards for her expertise in crafting high-quality spirits. Butler is one of the few Black women in a leadership role in the whiskey industry, paving the way for future generations.

Black-Owned Distilleries: A Growing Presence

In recent years, the whiskey and bourbon industry has seen the emergence of Black-owned distilleries, a major step toward diversifying a historically white-dominated space. Some of the most notable Black-owned distilleries include:

1. Uncle Nearest Premium Whiskey

Founded in 2017, Uncle Nearest has quickly become one of the most successful Black-owned whiskey brands in the world. The brand honors the legacy of Nearest Green and has set the standard for premium Tennessee whiskey. It has won numerous awards and is committed to diversity and inclusion in the spirits industry.

2. Fresh Bourbon Distilling Co.

Based in Kentucky, Fresh Bourbon Distilling Co. was founded by Sean and Tia Edwards, making history as the first Black-owned bourbon distillery in the state. The company focuses on premium bourbon made with a fresh, modern approach while preserving traditional craftsmanship.

3. Brough Brothers Distillery

Founded by three brothers—Victor, Chris, and Bryson Yarbrough—Brough Brothers Distillery is Kentucky’s first Black-owned distillery. The brothers have a mission to create high-quality bourbon while giving back to their community and inspiring other Black entrepreneurs in the industry.

While Black-owned distilleries and master distillers are now getting the recognition they deserve, there are also many advocates working to make the bourbon industry more inclusive. Organizations like The Black Bourbon Society have been instrumental in creating opportunities for African Americans in the spirits industry. Founded by Samara Davis, the Black Bourbon Society connects Black consumers, professionals, and distilleries to promote diversity and appreciation for bourbon.

Additionally, initiatives like The Nearest & Jack Advancement Initiative, a partnership between Uncle Nearest and Jack Daniel’s, focus on supporting Black entrepreneurs in whiskey and creating more pathways for African Americans in the distilling industry.

Honoring the Past and Building the Future

African Americans have been involved in bourbon-making since its inception, yet their contributions have long been ignored or overlooked. Today, Black master distillers, entrepreneurs, and advocates are working to reclaim their rightful place in the whiskey world.

By recognizing their influence and supporting Black-owned brands, we not only honor the past but also contribute to a more diverse and inclusive future for bourbon and whiskey. This Black History Month, raising a glass to these pioneers is more than a toast—it’s an acknowledgment of a rich, complex, and inspiring legacy that continues to shape the industry.